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As the season winds down, LeBron James’ presence on social media has been a puzzling development to say the least. He has sent out several cryptic tweets and recently unfollowed the Cleveland Cavaliers on Twitter.

From Cleveland.com’s Joe Vardon:

“I feel like we’re ready to make a championship run,” James said Saturday morning, ahead of Cleveland’s shootaround at Madison Square Garden in preparation to play the Knicks. “I’m confident in this team and I know we can make a championship run, and that’s all you can ask for.”

“I haven’t really thought about last year,” James said. “I think it’s not factual to think about what happened last year. My concern, I don’t like to use the word concern because then everybody think it’s like a problem. My only thought now and my preparation is getting these guys prepared to make a long run in the postseason.

“And obviously we’ve got 10 games left and I’m not going to shortcut that because we still can get better, but my whole mindset is getting these guys ready for the long run. I think we have enough, no I know we have enough and we just got to go out and do it.”

As the leader of the Cavs, this is the right tone and message for James to set as Cleveland heads into the postseason. That’s not to say that James hasn’t been doing this all season. But publicly and in the media his intentions have become clouded and unclear. Cavs head coach Tyronn Lue and the team’s GM David Griffin recently talked to James about his distracting behavior, and our Ken Berger detailed how LeBron’s homecoming hasn’t quite been the fairytale some might’ve expected it to be.

Still, as the No. 1 seed in the East, the Cavs are talented and deep enough to make a return trip to the Finals. If it is to happen, James, clearly, will have to lead them there — a fact that isn’t lost on him, which is why James is motivating his teammates any way he can. Even through the media, which he recently mocked.

Courtesy: CBS Sports

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